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You have to wake up and smell the tea before you can decide if you're really going to like it.
It's the same with advertisements (ads), if you decide to carry them then you must try and get the most from them as you can by fine tunning some display aspects.
The position of ads can be programmatically moved on a page by page basis; whilst the type of ad is determined by the content, the position of the ad can be determined by the amount of content.
The Web pages at this site use .NET to move ads around based on the amount of content in the two main columns that form the body of each page.
I call it maximising you real estate, a bit like the French (god love em) do in Paris because the apartments are so small, so is you screen space, and so you have to make the most if it.
As mentioned in a column on switching ads on and off each block of ads are in a Div with runat="server" set, this allows each page to decide by checking the column.text.length property of each of the two main asp.net literal controls used for each column.
If particular have particular columns that might be empty then the ad block is moved into the position by applying the style.Add method of the ad block (Div) to move it.
Yes I am British but I spent over a fab year in Paris setting up Haagen-Daz NetComms in the 1990's.