This is the second half of a short article on PayPals "The Fast Way to start selling online - Web Payments Standard"
Generally their new standard, or "preferred way of doing things" is a long awaited for improvement.
Here's the first first half of this short storey
What your Customers See
To put it another way, the video shows you 75% of what your customers see.
Pay careful attention to the video between 1 minute and 1 mintues and 4 seconds, it does not show the lower second half of the screen where
your customers must create a PayPal password before they can make any purchase. It's at this poin you learns about something called "Paypal Account Optional", note the distinction between normal Engliah and a service description.
Looking at the easiest option for accepting credit card payments on your Website.
See the Video for yourself - smoooooth!
Paypals Single button purchase promotional video is entitled
Video link to Credit card Services from Paypal - Website payments standard