Do you need advanced content management systems for your Web page to be found by search engines on the Web?
Answer: No!
Ok so Google isn’t a regular database, and the article being dropped thing isn’t just because I edited it and invalidated the cache. It seemed a reasonable guess but there’s a little more to the storey then that!
There’s a difference between whether your page is ranked or found, obvious you might think, but when I say found I do mean on the first page of results, or at worst on the second or third page, nothing else will do for me and I’m sure nothing else will do for you.
And specifically I do mean searching on the exact same term; say day one after the page is indexed by Google, then day 3, then day 7 and then day 14.
If you made it to number one in the search results you find your page will slip gradually down the rankings over the next week or two so it will effectively disappear altogether.
There are two or three reasons for this, firstly other people are publishing too, so new pages, often with very similar terms are being published, added to the Google index, then appearing above yours in the listings.
How quickly you slip down the results page also depends upon how Google ranked the site before it indexed the newly published page you produced.
IMPROVE YOUR RANKING HERE
The Google ranking depends on content (quality) and links from other ranked sites
To summarise, Google gives you far more than 15 minutes of fame, more like 4 or more days!
After that it’s someone else turn to be number one.
So here’s the key, what do I mean by being number one and how do you get there?
The simple answer is make sure you content is good and most importantly that your page title is "unique this month".
Specifically your page Title must be written between the exact tages as here,
<Title>your page title here</Title>
and you must name the file page exactly the same.
your page title here.html
The final thing is quite easy too, just make sure Google can find you page.
Hopefully you site is already up and running and Google does know about it, if it doesn't submit your site to Google via one of the numerous free services around.
The final point is to make sure your new page has a link to it from a page that google already knows about.
In this scenario keywords don't matter, it's more about uniqueness and time span
That's it!
Welcome to publishing.